Here are some reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade. National radio spending increased 19% during the past year, local a modest 2%, digital a solid 18% this year, contributing to an industry wide grand total gain of 6%, according to a [...]
Radio is well positioned for a transition to a digital future, according to a new study by the Pew Project for Excellence in Journalism. Radio has the ability to maintain and grow its audience through several digital audio platforms and is doing a better job than other traditional media such as television, newspapers and magazines. [...]
Another Sign That Radio Declines May Be Over New Forecast Predicts Slow But Welcome Growth, Fed in Part By Growing Online Operations By Nat Ives Published: March 24, 2010 NEW YORK (AdAge.com) — The radio industry, one of the hardest-hit sectors of the media business in 2009, got another piece of good news today [...]
Some Good News About the Economy Here are some excerpts from a recent piece on the economy from our bankers, Central Bank: In response to massive coordinated policy responses around the world, financial conditions have largely returned to normal, thereby setting the stage for healthier earnings and a recovery in most of the world’s economies. [...]
The University of North Carolina men’s basketball team tops Forbes’ third annual ranking of college basketball programs with a value of $29M, “up 12% from last year when they also claimed the No. 1 spot,” according to Peter Schwartz of FORBES. UNC’s $17.7M profit last season “was greater than any other team and 70% higher, on average, than the rest [...]
Even though the Sports Business Journal article below isn’t college-specific, it shows a great picture about the loyalty that fans have towards companies that invest in sports sponsorships. Our long-time partners are aware of this loyalty. The pageantry and passion of collegiate athletics lends itself tremendously to sponsor loyalty, as many of our fans have [...]
The 2009 numbers are in for the University of Minnesota’s Official Athletics Website. 2009 was a record year for Gophersports.com! During 2009, the average number of impressions per month was over 3.05 million! Along with that, the average of unique users per month was nearly 550,000! These numbers were a major increase over the past [...]
If you are a client of Gopher Sports Properties, but you don’t have any radio advertising during our game broadcasts or coaches shows, take a listen to one of the montages posted on our website! These sample soundbites will give you a great feel for the excitement and pageantry that Gopher Athletics radio can bring [...]
Below are some ideas on how you as a sponsor can get creative with a “theme” for a sponsorship of a game or games. If any of these ideas intrigue you or if this spurs new ideas on your part, reach out to your GSP contact. PINK – Breast Cancer Awareness GREEN – Energy Conservation [...]
Take a look at this article from Radio Sales Today that discusses the top ten marketing trends for 2010. Perhaps one of the more relevant trends for us to note is the following: Marketers will mistakenly whack a medium of the marketing mix. With reduced marketing budgets, something has to give. Unfortunately, marketers are making wholesale [...]
