Oct. 25, 2011 University of Minnesota student-athletes recorded a Graduation Success Rate (GSR) of 80 percent, according to the NCAA’s latest GSR report. The GSR report, released by the NCAA today, represents data from first-time freshmen, student-athletes who entered at midyear, as well as student-athletes who transferred into the University of Minnesota between 2001 and [...]

By David Lieberman, USA TODAY Radio stations are receiving a surprisingly strong signal from audiences and the financial markets this year, even as they face intensifying competition from satellite and Web-based audio services including Sirius XM Satellite Radio XM and Pandora.  An average of 241.6 million people 12 and older listened to conventional radio stations each [...]

Here’s a way to reach a largely affluent, educated audience By Diego Vasquez Jan 18, 2011 Advertisers like to target college sports fans because they tend to be affluent and educated. But advertisers’ options aren’t limited to big-money sports like football and basketball. College hockey games also draw an attractive audience for advertisers. More than [...]

Radio Sales Today is constantly impressing us with their relevant articles about sponsorship, advertising and industry trends. They recently published an article about the female segment of college sports fans! More than 39 million adult women across the country are fans of college football, whether or not they live in a location that has a major [...]

Here are some reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade.  National radio spending increased 19% during the past year, local a modest 2%, digital a solid 18% this year, contributing to an industry wide grand total gain of 6%, according to a [...]

Radio is well positioned for a transition to a digital future, according to a new study by the Pew Project for Excellence in Journalism. Radio has the ability to maintain and grow its audience through several digital audio platforms and is doing a better job than other traditional media such as television, newspapers and magazines. [...]

Another Sign That Radio Declines May Be Over   New Forecast Predicts Slow But Welcome Growth, Fed in Part By Growing Online Operations By Nat Ives Published: March 24, 2010 NEW YORK (AdAge.com) — The radio industry, one of the hardest-hit sectors of the media business in 2009, got another piece of good news today [...]

Some Good News About the Economy Here are some excerpts from a recent piece on the economy from our bankers, Central Bank:  In response to massive coordinated policy responses around the world, financial conditions have largely returned to normal, thereby setting the stage for healthier earnings and a recovery in most of the world’s economies. [...]

The University of North Carolina men’s basketball team tops Forbes’ third annual ranking of college basketball programs with a value of $29M, “up 12% from last year when they also claimed the No. 1 spot,” according to Peter Schwartz of FORBES. UNC’s $17.7M profit last season “was greater than any other team and 70% higher, on average, than the rest [...]

Even though the Sports Business Journal article below isn’t college-specific, it shows a great picture about the loyalty that fans have towards companies that invest in sports sponsorships. Our long-time partners are aware of this loyalty.  The pageantry and passion of collegiate athletics lends itself tremendously to sponsor loyalty, as many of our fans have [...]