Reasons for Increased Interest in Radio Advertising

Here are some reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade.  National radio spending increased 19% during the past year, local a modest 2%, digital a solid 18% this year, contributing to an industry wide grand total gain of 6%, according to a brief titled “Radio Results Best in a Decade” by the Center for Media Research and published in the June 2, 2010 issue of Mediapost(1).  How can this be?  In the era of commercial free subscription radio, ipods and mobile TV, why do agencies and advertisers still see radio an important part of the media mix?  [Read More]