Another Sign That Radio Declines May Be Over

New Forecast Predicts Slow But Welcome Growth, Fed in Part By Growing Online Operations

By Nat Ives

Published: March 24, 2010

NEW YORK (AdAge.com) — The radio industry, one of the hardest-hit sectors of the media business in 2009, got another piece of good news today when a new forecast predicted not just a slight increase for 2010 but several years of compounding growth — fueled partly by growing operations on the web.

The predicted turnaround will be slight, leaving radio revenue in 2014 still shy of its 2008 level, but will be welcome nonetheless. The new forecast follows recent indications from other sources that radio’s several years of revenue declines could finally end in 2010. It also joins broader forecasts suggesting that the worst is behind other media sectors as well. [Read more...]