Sports Fans Show Sponsor Loyalty
Even though the Sports Business Journal article below isn’t college-specific, it shows a great picture about the loyalty that fans have towards companies that invest in sports sponsorships.
Our long-time partners are aware of this loyalty. The pageantry and passion of collegiate athletics lends itself tremendously to sponsor loyalty, as many of our fans have a direct tie to the University. This is what differentiates Gopher Athletics from the professional sports, where there in almost all cases no direct tie.
