Top 10 Integrated Marketing Trends for 2010…

Take a look at this article from Radio Sales Today that discusses the top ten marketing trends for 2010. Perhaps one of the more relevant trends for us to note is the following:

Marketers will mistakenly whack a medium of the marketing mix. With reduced marketing budgets, something has to give. Unfortunately, marketers are making wholesale cuts to specific channels (i.e. print media). Can we afford to drop a medium from the mix? Does the Internet behave like print? Is the consumer experience the same for both media? Are the message formats the same? The answer is clear. Reduced resources should not come at the expense of an integrated, multichannel mix.